Funding BOON · Design Exploration

Twelve landing page directions

A set of clean, professional concepts for the Funding BOON homepage — each a distinct feel, color system, and layout, grounded in how the top unsecured business lenders present themselves, plus an anchor of your current site, a mirror of the real Funding Buddy, two "go rogue" best-in-class picks, and three built from the fundipidy.com style and a black / neon-mint direction you liked.

12 concepts Researched against BlueVine · Upstart · Credibly · Fundbox · OnDeck · Lendio Core message Prime + 2% · AI underwriting · minutes to decision
How to use this page: click any “Open concept” button to view the full, responsive landing page. Everything runs locally — no internet required beyond web fonts. Try resizing the browser to see the mobile-first layouts adapt.
The concepts
Navy + Gold
Concept 1

Institutional Trust

Inspired by: premium banks, Biz2Credit

Deep navy and gold with a serif display face. Conveys bank-grade credibility and a “relationship banker who says yes” tone — best when trust and legitimacy are the priority.

Serif headlinesRate card heroAuthoritative
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Blue + Mint
Concept 2

Fintech Fresh

Inspired by: BlueVine

Bright blue and mint, rounded pill buttons, airy whitespace and a floating product dashboard. Friendly, modern and approachable — the classic trustworthy-fintech feel.

Centered heroProduct UI mockRounded & airy
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Dark + Teal
Concept 3

AI-Forward

Inspired by: Upstart

Dark mode with a teal→green glow and a live “underwriting engine” visualizer. Leans hard into the AI story — smartest look if the differentiator is the technology.

Dark themeData visualizationTech-forward
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Green + Lime
Concept 4

Bold Conversion

Inspired by: Credibly, Lendio

Forest green with an electric lime accent, oversized type, a funding-amount slider and stat bands. Punchy and action-driven — built to maximize “apply now” clicks.

Big typeAmount sliderConversion-first
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Indigo + Violet
Concept 5

Premium Minimal

Inspired by: Fundbox

Soft indigo/violet gradients, glass cards and generous whitespace. Elegant and calm with a premium-SaaS feel — reads as effortless and design-led.

Glass cardsWhitespaceElegant
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Navy + ND GoldYour current style
Concept 6 · Anchor

Current Style

Your live site — the reference point

A faithful recreation of the existing Funding BOON design: Notre Dame navy and gold, the Prime + 2% vs. broker comparison card, and the "no calls, no pressure" promise. Included so every option can be compared side-by-side against the baseline you already love.

Navy + goldRate-vs-broker cardBaseline
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Green + GoldFunding Buddy
Concept 7 · Reference

Funding Buddy Mirror

Rebuilt from the real fundingbuddy.com source

"Their baby," accurately recreated — colors pulled straight from the live site: bright teal-green + amber-gold on light blue-gray with navy text. Includes their "One application. No broker fees." hero, the green-connector 3-step "How it works?", eligibility, all nine products, and industries.

Green + gold (matched)Apply-now formTheir real look
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Bento · Multi-colorRogue
Concept 8 · Rogue

Momentum

Bold, playful, bento-grid energy

A totally different structure: an asymmetric oversized-type hero, a scrolling marquee, and a multi-color bento tile grid that shows the whole offer at a glance. Chunky outlined buttons, swipeable testimonials, a bold FAQ, and a sticky mobile CTA. Modern startup energy.

Bento gridMarqueePlayful / loud
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Cream + ForestRogue
Concept 9 · Rogue

Flagship

Editorial luxury — like a design magazine

The quiet opposite of #8: a warm cream canvas with a brass accent, Fraunces serif headlines, and type-driven "ledger" rows instead of cards. An engraved rate plate, a trust strip, a deep-forest process section, a minimalist metrics strip, and a full-width pull quote. Reads like private banking.

Serif / editorialSide indexMinimal / luxe
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Navy + Tealfundipidy style
Concept 10 · Reference

Open Sea

Inspired by: fundipidy.com

Their clean, friendly style — crisp white and navy with a teal accent, soft rounded cards and a light illustrated "sea of lenders" scene. Carries their "One application. Zero broker fees." hero, a 3-step process, trust badges, and a feature grid, all in BOON's voice at a flat Prime + 2%.

White + navy + tealIllustratedApproachable
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Black + Neon MintMint
Concept 11 · Reference

Midnight Mint

The black + neon-mint / seafoam direction you liked

Sleek dark mode: near-black canvas with glowing neon-mint and seafoam accents, a gradient rate showcase, glass feature tiles, and soft light-bloom behind the hero and CTA. Modern, premium-tech energy — the most "cutting-edge startup" look of the set.

Dark + neon mintGlow / gradientTech-forward
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Seaglass MintHybrid
Concept 12 · Hybrid

Seaglass

The blend of both — fundipidy layout + neon-mint palette

The best of your two references: the friendly "one application" layout from #10, dressed in the mint / seafoam palette from #11. A deep mint-ink hero with a glass apply form and neon glow, then airy seaglass-light sections below. Fresh and modern without going fully dark.

Light + seafoamGlass apply cardFriendly + fresh
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A note on direction

These are respectful explorations, not replacements. The goal is to give options for feel and color — the underlying message stays consistent across every one: a transparent Prime + 2% rate, AI underwriting, and a decision in minutes.